James Storr
Director of Digital Marketing
Digital Marketing & E-Commerce Growth
Full-Funnel Acquisition & Performance
Marketing Analytics & Attribution
AI & Automation Enablement
Executive & Cross-Functional Leadership
Open to opportunities
Senior digital marketing & growth leader with 15+ years of experience driving acquisition, e-commerce performance, and lifecycle growth across complex international environments. Proven track record scaling €1B+ in online revenue by optimizing full-funnel performance from awareness through to retention. Expert in leading international teams and aligning Product, Marketing, CRM, Data, and Technology to deliver profitable omnichannel growth. Known for modernizing marketing organizations through AI-powered automation and advanced analytics to maximize business impact.
Growth Strategy & P&L Ownership
Budget Governance & Marketing Mix
Executive Reporting & Forecasting
Cross-Functional Leadership
Global Team Development
PPC (SEA, Metasearch, Shopping)
SEO, Content & AI Search (AEO, GEO)
Programmatic Display, Retargeting & Paid Social
Affiliate Marketing & Partnerships
Google Ads, DV360, Meta Ads
GA4, BigQuery & SQL
Google Search Console
Skai, Marin, Branch, Easyence
Tableau, MicroStrategy
Salesforce
Notion, Zapier, Airtable, Lovable
Attribution & MMM
Customer Lifetime Value
Predictive Analytics
AI Prompt Strategy
Workflow Automation
Privacy-First Measurement