Management and optimisation of paid search campaigns for the Accor group.
Management and optimisation of organic search (SEO) for Accorhotels.com and 13 brand websites.
Leading the implementation of the Maxymiser A/B testing solution for all AccorHotels websites.
In-depth knowledge and use of SEM analytical tools in order to monitor key performance indicators (Adwords, Kenshoo, Atlas, Xiti, Google Webmaster tool).
Budgetary and accounting management of SEA & SEO marketing channels.
