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James Storr

Professional Status

Employed
Open to opportunities

Contact

Experience

Senior SEM Manager (SEA & SEO)

AccorHotels
April 2009 to December 2013
Responsibilities completed
  • Responsible for managing and optimizing AccorHotels paid search, paid social and organic search channels
  • Coordinated the implementation of the SEM strategy on a worldwide basis, by organizing trainings, sharing guidelines and best practices with local e-commerce teams and agencies
  • Optimized SEM performance by launching new products and campaigns (RLSA campaigns, Adwords extensions, Facebook campaigns, content creation, link building campaigns and Google My Business)
  • Implemented successfully new tools to help improve SEM performance (Kenshoo bid management, Boost CTR, Maxymiser A/B testing, Search Metrics)
  • Launched successfully AccorHotels' first paid social campaigns on Facebook and created bridges with paid search audiences via Kenshoo Intent-Driven Audiences (award received)
  • Provided performance reporting to internal stakeholders including top management, business performance and countries
Company website

http://www.accorhotels.com