Experience

Senior Search Engine Marketing Manager (SEA & SEO)

AccorHotels
April 2009 to december 2013
Responsibilities completed
  • Management and optimisation of paid search campaigns for the Accor group.
  • Management and optimisation of organic search (SEO) for Accorhotels.com and 13 brand websites.
  • Leading the implementation of the Maxymiser A/B testing solution for all AccorHotels websites.
  • In-depth knowledge and use of SEM analytical tools in order to monitor key performance indicators (Adwords, Kenshoo, Atlas, Xiti, Google Webmaster tool).
  • Budgetary and accounting management of SEA & SEO marketing channels.
  • Commercial reporting for brands and countries.