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James Storr

Professional Status

Open to opportunities



Senior Search Engine Marketing Manager (SEA & SEO)

April 2009 to December 2013
Responsibilities completed
  • Management and optimisation of paid search campaigns for the Accor group.
  • Management and optimisation of organic search (SEO) for Accorhotels.com and 13 brand websites.
  • Leading the implementation of the Maxymiser A/B testing solution for all AccorHotels websites.
  • In-depth knowledge and use of SEM analytical tools in order to monitor key performance indicators (Adwords, Kenshoo, Atlas, Xiti, Google Webmaster tool).
  • Budgetary and accounting management of SEA & SEO marketing channels.
  • Commercial reporting for brands and countries.