James Storr
Head of Digital Acquisition Performance
34 years old
Paris (75) France
Employed
Open to opportunities
Senior SEM Manager (SEA & SEO)
AccorHotels
April 2009
to December 2013
Full-time
Paris
France
- Responsible for managing and optimizing AccorHotels paid search, paid social and organic search channels
- Coordinated the implementation of the SEM strategy on a worldwide basis, by organizing trainings, sharing guidelines and best practices with local e-commerce teams and agencies
- Optimized SEM performance by launching new products and campaigns (RLSA campaigns, Adwords extensions, Facebook campaigns, content creation, link building campaigns and Google My Business)
- Implemented successfully new tools to help improve SEM performance (Kenshoo bid management, Boost CTR, Maxymiser A/B testing, Search Metrics)
- Launched successfully AccorHotels' first paid social campaigns on Facebook and created bridges with paid search audiences via Kenshoo Intent-Driven Audiences (award received)
- Provided performance reporting to internal stakeholders including top management, business performance and countries
Company website