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James Storr

Director of Acquisition

15+ Years in Digital Acquisition
Performance & Data-driven
Travel Industry Expert & Enthusiast
James Storr
39 years old
Professional Status
Employed
Open to opportunities
  • Responsible for managing and optimizing Accor paid search, paid social and organic search channels.
  • Coordinated the implementation of the SEM strategy on a worldwide basis, by organizing trainings, sharing guidelines and best practices with local e-commerce teams and agencies.
  • Optimized SEM performance by launching new products and campaigns (RLSA campaigns, Adwords extensions, Facebook campaigns, content creation, link building campaigns and Google My Business).
  • Implemented successfully new tools to help improve SEM performance (Kenshoo bid management, Boost CTR, Maxymiser A/B testing, Search Metrics).
  • Launched successfully Accor's first paid social campaigns on Facebook and created bridges with paid search audiences via Kenshoo Intent-Driven Audiences (award received).
  • Provided performance reporting to internal stakeholders including top management, business performance and countries.