Led Accor's global paid search, paid social, and SEO channels, focusing on execution and delivery of measurable business results.
Designed and implemented the worldwide SEM strategy, standardizing best practices and providing training to local e-commerce teams and agency partners.
Executed daily operational management of global SEA and SEO activities with partner agencies, covering campaign setup and optimization, new product and feature launches, content marketing, business listings, and link-building initiatives.
Piloted the company's first advanced bid management and A/B testing solutions, establishing foundational frameworks for automated bidding, and landing page CRO.
Introduced the company's first paid social campaigns on Facebook and connected audiences across channels, earning the Kenshoo Audience Driven Marketing Award.
Delivered actionable performance insights to senior management and regional teams, enabling data-driven decisions and continuous strategy improvement.
