Senior digital marketing & growth leader with 15+ years of experience driving acquisition, e-commerce performance, and lifecycle growth across complex international environments. Proven track record scaling €1B+ in online revenue by optimizing full-funnel performance from awareness through to retention. Expert in leading international teams and aligning Product, Marketing, CRM, Data, and Technology to deliver profitable omnichannel growth. Known for modernizing marketing organizations through AI-powered automation and advanced analytics to maximize business impact.
Designed and led execution of Accor’s global SEM strategy across Paid Search and SEO, covering multiple brands and regions, with direct oversight of daily campaign operations through agency and regional e-commerce teams.
Standardized best practices and governance frameworks, providing training and enablement to local teams and agencies to better optimize campaigns.
Managed day-to-day SEA and SEO operations including campaign setup, bid and keyword strategy, feed management, technical SEO audits, and content optimization.
Developed and implemented the worldwide SEO roadmap, covering business listings, link-building initiatives, and technical site health across a multi-brand portfolio.
Piloted Accor’s first advanced bid management, A/B testing, and early Paid Social campaigns, establishing the foundation for automation and CRO capabilities.
Introduced the group's first cross-channel audience strategies on Facebook, earning the Kenshoo Audience Driven Marketing Award.
Produced performance reports and strategic insights for senior management to support global budget planning and regional prioritization.
