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James Storr

James Storr

Director of Digital Acquisition Performance

35 years old
Employed Open to opportunities

Head of Paid Search (SEA)

January 2014 to December 2016
  • Responsible for all paid search activities worldwide across all AccorHotels websites
  • Led successfully a team of 11 Paid Search Managers and increased Paid Seach revenue by +358% over a 8 year period, reaching a record revenue of 670M€+
  • Defined, implemented and coordinated the paid search strategy worldwide across all brands and business lines in collaboration with local e-commerce teams and agencies
  • Launched and optimized successfully paid search campaigns to support new company activities (Marketplace & F&B in particular)
  • Facilitated the migration of paid search campaigns for brands recently acquired (FRHI Hotels, Mama Shelter)
  • Renegociated contracts with our different service providers and partners (agencies, bid management solution, Huazhu joint venture)
  • Trained, inspired and motivated paid search managers under my responsibility allowing them to evolve to more senior positions within the company
  • Managed a yearly budget of 30M€+