Experience

Head of Paid Search (SEA)

AccorHotels
January 2014 to december 2016
Responsibilities completed
  • Responsible for all paid search activities worldwide across all Accor websites including Accorhotels.com and 13 hotel brand websites.
  • Managing a yearly paid search budget of 30M€+.
  • Managing, leading and motivating a team of 10 search professionals.
  • Defining, implementing and coordinating the paid search strategy worldwide across all devices, search engines and coordinating with local e-commerce teams.
  • Briefing, supervising, and challenging agencies.
  • Performance reporting to brands, countries and top management.