Led the global paid search strategy across all Accor websites, driving +350% Paid Search revenue growth and generating €670M+ in annual revenue on a €30M+ media budget.
Built and scaled a high-performing team of 11 international Paid Search Managers, focusing on skill development, cross-cultural collaboration, and management best practices.
Defined and executed worldwide paid search campaigns across all brands and business lines, ensuring strategic alignment, optimal budget allocation, and consistent performance.
Spearheaded global optimization initiatives, including sophisticated audience strategies, bid management, automation, A/B testing, and managing beta programs with ad partners, boosting performance and conversion rates.
Launched and scaled campaigns for new business initiatives and recently acquired brands, ensuring seamless integration, expanded market coverage, and measurable revenue growth.
Renegotiated contracts with agencies and technology partners, optimizing spend and reallocating budget to high-performing campaigns.
