Responsible for all paid search activities worldwide across all Accor websites.
Led successfully a team of 11 Paid Search Managers and increased Paid Seach revenue by +358% over a 8 year period, reaching a record revenue of 670M€+.
Defined, implemented and coordinated the paid search strategy worldwide across all brands and business lines in collaboration with local e-commerce teams and agencies.
Launched and optimized successfully paid search campaigns to support new company activities (Marketplace & F&B in particular).
Facilitated the migration of paid search campaigns for brands recently acquired (FRS Hotels, Mama Shelter).
Renegociated contracts with our different service providers and partners (agencies, bid management solution, Huazhu joint venture).
Trained, inspired and motivated paid search managers under my responsibility allowing them to evolve to more senior positions within the company.
