Responsible for improving performance of digital acquisition channels worldwide (Paid Search, Metasearch, Affiliation, Retargeting, Display, Paid Social)
Set up successfully from scratch a new team of 6 Digital Acquisition Analysts and increased Digital Acquisition revenue by +391% over a 10 year period, reaching a record revenue of 900M€.
Defined the acquisition strategy and implemented cross-channel action plans to help reach objectives
Convinced key stakeholders within the company to start optimizing our activity based on customer life time value and promoted the recruitment of new clients to ensure long term growth and profitability
Identified new opportunities, led and coordinated successfully key projects to improve digital performance: Attribution, Call tracking, Analytics, Cross-device, DMP, Revenue Management data integration
Built and automated digital activity reporting by selecting and implementing best-in-class data-visualization solutions (Tableau Software, Microstrategy, Google Data Studio)