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James Storr

Professional Status

Open to opportunities



Head of Acquisition Analysts

Since January 2017
Responsibilities completed
  • Responsible for analyzing and improving acquisition performance worldwide (Paid Search, Metasearch, Affiliation, Retargeting) across all websites of the Group.
  • Responsible for defining and implementing the acquisition strategy across all devices and channels in coordination with acquisition teams.
  • Managing a yearly acquisition budget of 54M€+.
  • Managing, leading and motivating a team of 6 Acquisition Analysts.
  • Performance reporting to countries, business performance and top management.
  • Identifying new business opportunities and coordinating implementation with acquisition teams.
  • Using Google Analytics to provide cross-channel and cross-device insights to acquisition teams and management to improve overall online marketing performance.