Experience

Head of Acquisition Analysts

AccorHotels
Since january 2017
Responsibilities completed
  • Responsible for analyzing and improving acquisition performance worldwide (Paid Search, Metasearch, Affiliation, Retargeting) across all websites of the Group.
  • Responsible for defining and implementing the acquisition strategy across all devices and channels in coordination with acquisition teams.
  • Managing a yearly acquisition budget of 54M€+.
  • Managing, leading and motivating a team of 6 Acquisition Analysts.
  • Performance reporting to countries, business performance and top management.
  • Identifying new business opportunities and coordinate implementation with acquisition teams.
  • Using Google Analytics to provide cross-channel and cross-device insights to acquisition teams and management to improve overall online marketing performance.