Responsible for analyzing and improving acquisition performance worldwide (Paid Search, Metasearch, Affiliation, Retargeting) across all websites of the Group.
Responsible for defining and implementing the acquisition strategy across all devices and channels in coordination with acquisition teams.
Managing a yearly acquisition budget of 54M€+.
Managing, leading and motivating a team of 6 Acquisition Analysts.
Performance reporting to countries, business performance and top management.
Identifying new business opportunities and coordinating implementation with acquisition teams.
Using Google Analytics to provide cross-channel and cross-device insights to acquisition teams and management to improve overall online marketing performance.
