Senior digital marketing & growth leader with 15+ years of experience driving acquisition, e-commerce performance, and lifecycle growth across complex international environments. Proven track record scaling €1B+ in online revenue by optimizing full-funnel performance from awareness through to retention. Expert in leading international teams and aligning Product, Marketing, CRM, Data, and Technology to deliver profitable omnichannel growth. Known for modernizing marketing organizations through AI-powered automation and advanced analytics to maximize business impact.
Executive owner of global digital acquisition strategy and performance across a multi-brand, multi-region enterprise organization, driving €1.1B+ in annual online revenue.
Owned a €70M+ global media budget and led cross-functional acquisition execution across a 30+ person organization, covering paid and organic channels for 40+ brands in 100+ countries.
Aligned Product, CRM, Brand, and regional leadership around a unified acquisition, retention, and monetization operating model.
Delivered record €1.1B+ in annual online revenue through performance marketing channels, and lifecycle optimization.
Established and led a 6-person digital analytics & performance team, standardizing global tracking, measurement, and reporting frameworks.
Introduced customer lifetime value and self-funding acquisition models, shifting focus from short-term ROAS to long-term profitable growth.
Led advanced analytics initiatives including attribution, marketing mix modeling, and predictive revenue forecasting.
Modernized tracking and reporting infrastructure in GDPR, ITP, and ATT environments using automated data pipelines and real-time executive dashboards (Tableau, MicroStrategy).
