Senior digital marketing & growth leader with 15+ years of experience driving acquisition, e-commerce performance, and lifecycle growth across complex international environments. Proven track record scaling €1B+ in online revenue by optimizing full-funnel performance from awareness through to retention. Expert in leading international teams and aligning Product, Marketing, CRM, Data, and Technology to deliver profitable omnichannel growth. Known for modernizing marketing organizations through AI-powered automation and advanced analytics to maximize business impact.
Owned global paid search strategy across all Accor brands and regions, driving +350% revenue growth to €670M+ annually on a €30M+ media budget.
Built and led an international team of 11 Paid Search managers at headquarters, focusing on skill development and regional support.
Defined and executed worldwide Paid Search campaigns across brands and business lines, ensuring strategic alignment, optimal budget allocation, and performance.
Implemented global automation, audience strategies, A/B testing, and enterprise bid management frameworks to boost conversion rates and operational efficiency.
Spearheaded the integration of recently acquired brands and new business initiatives, ensuring seamless market coverage and driving revenue growth.
Established beta programs and strategic partnerships with Google and enterprise technology vendors, maintaining a first-to-market advantage and shaping industry best practices.
Developed global governance frameworks across 40+ markets, balancing standardization with local market flexibility and responsiveness.
Negotiated agency and platform contracts, reallocating savings to high-performing channels and markets.
