Senior digital marketing & growth leader with 15+ years of experience driving acquisition, e-commerce performance, and lifecycle growth across complex international environments. Proven track record scaling €1B+ in online revenue by optimizing full-funnel performance from awareness through to retention. Expert in leading international teams and aligning Product, Marketing, CRM, Data, and Technology to deliver profitable omnichannel growth. Known for modernizing marketing organizations through AI-powered automation and advanced analytics to maximize business impact.
