Senior digital marketing & growth leader with 15+ years of experience driving acquisition, e-commerce performance, and lifecycle growth across complex international environments. Proven track record scaling €1B+ in online revenue by optimizing full-funnel performance from awareness through to retention. Expert in leading international teams and aligning Product, Marketing, CRM, Data, and Technology to deliver profitable omnichannel growth. Known for modernizing marketing organizations through AI-powered automation and advanced analytics to maximize business impact.
Strategic advisor helping clients optimize full-funnel performance and revenue growth through data-driven strategies and AI-powered automation.
Guided senior stakeholders on digital strategy and execution, identifying growth opportunities across the entire funnel to drive incremental revenue and profit.
Scaled core digital marketing channels (Search, Social, Programmatic), leveraging smart bidding and advanced conversion signals to consistently maximize ROAS.
Optimized paid media budget allocation via attribution and MMM to balance upper-funnel brand awareness with lower-funnel conversion.
Supported clients in automating cross-channel reporting for real-time visibility, optimizing tracking, data quality, and holistic performance dashboards.
Partnered with Product and CRM teams to optimize UX/CX and conversion paths, aligning audiences to drive repeaters, boost retention, and increase CLV.
Transitioned marketing teams from standard workflow automation (Zapier, Notion) to partially autonomous, agent-based workflows (Claude Skills, MCP), reducing workloads by 50-60%.
