Oversaw the Digital Analytics function across EMEA & APAC, leading a 9-person team that optimized large-scale Display, SEA, Metasearch, and Social campaigns for Sojern travel clients.
Shaped regional performance strategy by applying in-house machine learning and automation solutions, reducing manual operational effort by 60% and strengthening competitiveness.
Introduced AI prompt engineering into campaign analysis, budget allocation and creative optimization processes, cutting execution time by 30% and accelerating performance gains.
Built automated data pipelines (BigQuery, SQL) and dynamic dashboards (Tableau) to support campaign monitoring, prioritization and faster decision-making across client portfolios.
Partnered with Product, Engineering and Data Science leadership to develop scalable processes and predictive models, contributing to innovation roadmaps and repeatable regional growth.
