Led and empowered a team of 9 Digital Analysts, optimizing campaign performance on Display, SEA, Metasearch, and Facebook for Sojern travel clients in EMEA & APAC.
Leveraged audience segmentation, bidding automation, and pricing strategies to significantly increase conversions and enhance client campaign performance.
Utilized BigQuery and SQL for data analysis, extracting valuable insights to create dynamic dashboards that automated and facilitated campaign monitoring and optimization.
Collaborated with Product, Engineering, and Data Science teams to create scalable processes and data models that foster innovation and drive growth.
