Senior digital marketing & growth leader with 15+ years of experience driving acquisition, e-commerce performance, and lifecycle growth across complex international environments. Proven track record scaling €1B+ in online revenue by optimizing full-funnel performance from awareness through to retention. Expert in leading international teams and aligning Product, Marketing, CRM, Data, and Technology to deliver profitable omnichannel growth. Known for modernizing marketing organizations through AI-powered automation and advanced analytics to maximize business impact.
Regional lead for acquisition performance and optimization strategy across EMEA and APAC for travel, hospitality and retail clients.
Scaled a 9-person digital acquisition and analytics team optimizing Display, SEA, Metasearch, and Paid Social campaigns for 5,000+ clients across 120+ markets.
Led strategic account performance and optimization for leading brands including Marriott, Hilton, Hyatt, Air France, Singapore Airlines, Disneyland and McArthurGlen.
Reduced operational effort by ~60% through deployment of ML-driven bidding and automation solutions, strengthening competitiveness and margin performance.
Introduced AI-assisted workflows for budget allocation, creative performance, and portfolio prioritization, cutting execution cycles by ~30%.
Built automated data pipelines and executive dashboards (BigQuery, SQL, Tableau) to accelerate regional and client-level decisions.
Collaborated with Sales and Customer Success to assess campaign profitability and operational efficiency, informing pricing models and go-to-market adjustments to exit low-margin offerings.
Led regional technical training for commercial teams to align sales commitments with campaign capabilities and performance expectations.
Partnered with Product, Engineering, and Data Science leadership to shape roadmap priorities and regional innovation initiatives.
