Experience

Head of Acquisition Analysts

AccorHotels
Since January 2017
  • Responsible for analyzing and improving acquisition performance worldwide (Paid Search, Metasearch, Affiliation, Retargeting) across all websites of the Group.
  • Responsible for defining and implementing the acquisition strategy across all devices and channels in coordination with acquisition teams.
  • Managing a yearly acquisition budget of 54M€+.
  • Managing, leading and motivating a team of 6 Acquisition Analysts.
  • Performance reporting to countries, business performance and top management.
  • Identifying new business opportunities and coordinate implementation with acquisition teams.
  • Using Google Analytics to provide cross-channel and cross-device insights to acquisition teams and management to improve overall online marketing performance.

Head of Paid Search (SEA)

AccorHotels
January 2014 to December 2016
  • Responsible for all paid search activities worldwide across all Accor websites including Accorhotels.com and 13 hotel brand websites.
  • Managing a yearly paid search budget of 30M€+.
  • Managing, leading and motivating a team of 10 search professionals.
  • Defining, implementing and coordinating the paid search strategy worldwide across all devices, search engines and coordinating with local e-commerce teams.
  • Briefing, supervising, and challenging agencies.
  • Performance reporting to brands, countries and top management.

Senior Search Engine Marketing Manager (SEA & SEO)

AccorHotels
April 2009 to December 2013
  • Management and optimisation of paid search campaigns for the Accor group.
  • Management and optimisation of organic search (SEO) for Accorhotels.com and 13 brand websites.
  • Leading the implementation of the Maxymiser A/B testing solution for all AccorHotels websites.
  • In-depth knowledge and use of SEM analytical tools in order to monitor key performance indicators (Adwords, Kenshoo, Atlas, Xiti, Google Webmaster tool).
  • Budgetary and accounting management of SEA & SEO marketing channels.
  • Commercial reporting for brands and countries.

Internet Project Manager

Self-Employed
December 2010 to August 2012
  • Management and monetisation of several self-owned websites (Adsense, CPA, Affiliate Marketing)
  • SEO management and optimisation of these websites
  • Management of paid search campaigns (SEA) for the real estate website locationcergy.fr

Marketing Analyst

BNP Paribas
July 2007 to December 2007
  • In charge of the commercial reporting for the Netherlands
  • Analysis of the client portfolio in order to define trends and increase client profitability
  • Revenue management & coordination

Education

MBA - E-Commerce & Online Marketing

Institut Leonard de Vinci
October 2008 to April 2009

Bachelor in Business Administration (EPSCI)

ESSEC
September 2003 to June 2008

Skills

  • English
  • French
  • Search Engine Advertising
  • Search Engine Optimization
  • Web Analytics
  • Affiliate Marketing
  • Display
  • Adwords
  • Kenshoo
  • Xiti
  • Google Analytics
  • Webmaster tool
  • Google Adwords Certified (Search & Display) in 2012

Interests

  • Blog Management www.dollarjames.com
  • Organic and paid search (SEO & SEA)
  • Website Monetization (adsense, affiliation, cpa)
  • Trading on the foreign exchange market (FX Pro)
  • Stock Exchange (Fortuneo)
  • Online Poker
  • Online Sport betting